Two+ years of posting on LinkedIn.
What changed, what stayed, and what’s fluid.
In June 2023, I wrote an article reflecting on six months of posting almost daily on LinkedIn. At the time, it felt like a mildly obsessive experiment. It’s December 2025 now. I’ve posted a lot more since then. Consider this as an update rather than a gratuitous victory lap of the annual LinkedIn year-in-review posted by most others (wink!).
While some things have changed materially, others have stayed stubbornly (reassuringly?) the same.
Why do I share every working day?
Back in 2023, I described my posting habit as a small, personal crusade against bad content. That motivation hasn’t changed.
I still believe LinkedIn is a shared cognitive space. Every post can either add a little clarity, curiosity, or perspective. Or it can add to the noise. If everyone who posts took responsibility for being interesting, not viral, I believe that the platform would be materially better.
That belief has aged well. While the hard metrics may not have moved much, what has changed is my confidence that this approach can compound, not in follower count alone, but in the quality of engagement it attracts.
How many people can one really influence?
In 2023, my best posts touched about 1,500 impressions with 1.5 to 2% engagement. That translated to maybe 8/10 people who genuinely engaged – commenting, questioning, disagreeing. At that time, I argued that these interactions mattered more than scale.
That belief hasn’t changed. The scale, honestly, has not either.
My headline 2025 numbers: ~250 posts published this year with 300,000+ total impressions makes for roughly 1200 impressions per post. The engagement rate closer to 1.2% has also been nothing to write home about.
However, there was also a sunny side to the statistics. 5 posts crossed 7,000+ impressions. Several posts crossed 200+ engagements. And, the community crossed over 10,000 followers.
What actually worked for me in 2025?
When I reviewed the last 365 days analytically (not nostalgically), a clear pattern emerged. And this was not one that I was consciously optimising for.
My top post by both reach and engagement started with this line: “I do not know if such cheat sheets really know how the beast works.” It got ~22,700 impressions and 360+ engagements making for an engagement rate of ~1.6%. All from admitting uncertainty. Apparently, the algorithm doesn’t hate humility. And my community doesn’t either.
Some other consistent patterns from my top-performing posts:
Engagement loves provocation. Posts that question marketing orthodoxy invite conversation rather than a mere emoji applause.
Curiosity beats confidence. Posts that say “Here’s what I’m still figuring out” consistently outperform those that say “Here’s the answer.”
Visuals over videos. Frameworks. Charts. Visuals. Models. I continue to believe in static posts that give people something to look at and think with.
In short, my community has responded well to clarity of visual thinking, curiosity about fundamentals and restraint that stops short of conclusions. That last one mattered more than I expected.
When should one post? (And does it still matter?)
In 2023, I obsessed a bit over timing. Thursdays worked. Mondays and Fridays didn’t. I even joked about self-fulfilling prophecies.
For my posts in 2025, timing mattered less than intent. A strong idea with a clear visual spine travels regardless of the day. Weak content did not get rescued by posting schedules. To be candid, this has been oddly liberating.
What content do I focus on?
I once described myself as a “flirter of content”—and that’s still true. I remain eclectically curious. That hasn’t changed. But what has sharpened is my centre of gravity. I still go deep on brands, marketing, growth, and disruption—but with a clearer bias towards challenger thinking, questioning inherited frameworks, making thinking visible rather than performative.
I hope all of you have noticed that I have (subtly?) introduced a theme for every day of the week – #MondayMatrix, #ThrillingTuesday, #WiserWednesday, #ThoughtfulThursday and #Friyaay. Personally, this has helped give some structure and reduced my writers block every morning.
For the record, I remain deeply uninterested in engagement hacks, polls disguised as insight (I attempted a few!) and AI-generated certainty with no lived friction. If anything, I feel that the rise of frictionless content has made restraint a more valuable signal.
What’s the plan into 2026
In 2023, I ended by asking whether this was a goal worth spending time over. In 2025, I have a clearer answer. At least, for myself. Share fewer conclusions. Share more provocative opinions. But because good opinions age better than confident answers.
If you’ve been reading, engaging, disagreeing, or quietly thinking along, thank you. You’ve shaped my posts more than the algorithm ever did.
And yes, you have guessed right. I’ll probably keep posting charts and visuals in the coming year rather than polls, carousels or videos. I’ve made peace with that.
Hasta Manana 2026.