authored books

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Foursight - Seeing the world in quadrants
Case for Neuromarketing in creativity (A primer) Published 2011

Case for Neuromarketing in creativity (A primer) Published 2011
Case for Macro Benefits (Of Elephants and Blind Men) Published 2002

Case for Macro Benefits (Of Elephants and Blind Men) Published 2002
Case of surviving the Indian Marketplace Published 2004

Case of surviving the Indian Marketplace Published 2004
Case for culture sensitive communication (Runglee Rungliot) Published 2005

Case for culture sensitive communication (Runglee Rungliot) Published 2005
Case for Aligned Disruption Published 2003

Case for Aligned Disruption Published 2003
Case of knowing the Indian Child (Calvin_s Diary) Published 2006

Case of knowing the Indian Child (Calvin's Diary) Published 2006