I struggle to explain this in a conversation with friends and family. So, I decided to write an article about it. The only way to illustrate my point is to conceive it as a conceptual battle of lifestyles. There is Mr. Maximalism on the right corner in swashbuckling red. And then there is his mild […]
It all started with an innocuous post on the author’s LinkedIn profile, which went something like this: #brandbuilding wars of the 21st century are between two apparently opposing forces of #influence. On the right is subconscious irrational #persuasion (led by Dan Ariely). On the left is the sheer might of mental and physical #availability (led […]
In today’s competitive business landscape, brand marketing has become a crucial element of any successful marketing strategy. However, as businesses strive to stand out in a crowded marketplace, they often face a conundrum: how do they effectively market their brand without coming across as pushy or inauthentic? The answer lies in understanding the changing dynamics […]
Let’s face it. As a human race, we have now been Chat-GPT’ised. Sounds awfully close to chastised. But that is a topic for another day. We have several real world challenges. Climate change, poverty, a cure for cancer; to name a few. But we have chosen to be fascinated by this new algorithm that pretends […]
Capitalism dominates the marketplace, but its blemishes can no longer be airbrushed. The unequal distribution of wealth, disproportionate use of resources, degradation of the environment, exploitation of labour and chasing profit efficiency at the cost of human effectiveness are just some of its gross imperfections in an otherwise flawless exterior. One particular alternative got a […]
Did you know that English may be the most spoken language on the planet at 1,132 million speakers. But it has 753 million non-native speakers compared to only 379 million native speakers1. In simple terms, for every native English speaker, there are two non-native speakers of English for whom English is not their primary language. […]
It’s complicated. I guess this is no different from most other fathers and sons, specially the elder son. Wonder if Freud had something to say about this? In the ages that mattered, I mostly fought with him, rebellious, questioning, never agreeing. And, by the time I mellowed, he was in a prison of his own […]
Much has been written about the wars and unseen enemies. There is the ticker tape at the bottom right of almost every screen. It keeps creeping up, slowly and then in intermittent bursts. It’s almost as if it is telling that there is no sense to decipher here. Pundits and influencers are jumping in. Doctors […]
(I must say, this is one horsey article.) The proverb goes, “You can take a horse to the water, but you cannot make it drink. Which got me thinking that this horse was, most likely, not thirsty in the first place. And if was adequately thirsty, all you need to do is to take it […]
Time is the usual fall guy. There has been an enduring myth that brand building took years and decades. Then, along came upstart tech-fueled startup brands seeking brand equity and impact in a matter of days. This time-shift is being conveniently blamed for the recent entropy in brand building. But, is ‘time’ the genuine reason […]