‘Whenever you see colour, think of us’, went the erstwhile by-line of a famous paint brand. Allow me to propose a slight, yet significant, philosophical correction to this thought. I would rather that, ‘Whenever you see colour, think of prejudice’. Boys are blue, girls are pink, virginal is white, festive is marigold, dirty is brown, […]
This is not a happy article. It does not have a happy beginning, and neither does it end happily. In today’s #happiness-as-the-collective zenith-of-all-marketing-promises, you would rightfully wonder, why would anyone read this? But, the author hopes that you would indulge him beyond this first paragraph. In this 21st century, we are chasing happiness, as opposed […]
For some, this is may be an innocuously easy question. But for me this has remained, till date, the bane of my life. One day, I was asked by a novice trainee (who shall remain unnamed), “What do you do, all day, at work?” No sooner had my auditory cortex received this signal that my […]
Aspiration is the tool that forges the future. And nowhere does this aspiration burn brighter than amongst the middle classes in Asia. Enough has already been written about the size and demographic profile of the Asian middle class, in other places also referred to as the consuming class. Some studies estimate that, by 2030, the […]
The phone told me that my lord had finally decided to come home after a long day’s work. So, while the denizens of Medialand had decided to celebrate the coming back of King Rama with lights and firecrackers in the usual pomp and splendour, I decided to celebrate it differently. I dressed myself in the […]