A week in the world of artificial intelligence feels like a decade. Just when we’re getting used to one breakthrough — whether it’s OpenAI’s Sora or Google’s Gemini — another floods the feeds. The Gartner Hype Cycle itself seems to be lagging. We’ve been through our share of hype before — virtual reality, the metaverse, […]
Quick, name one place on earth where there is an annual congregation of over 100 million people, both women and me, living in media dark areas, driven by faith and with money in their pocket. No prizes for guessing the Kumbh Mela. With such a potent combination, no wonder that marketers are attracted to the […]
The author can place a safe bet that you ‘googled’ for something yesterday, if not several times today. The free Internet, with Google and Facebook at its pinnacle, has helped us in so many ways – finding a restaurant or a recipe, planning our holidays, rediscovering offbeat music, connecting with long lost friends, and of […]
Now days, when you throw a pebble into a crowd, you are likely to hit three social media experts at once. Obviously, one wonders, how does one become a social expert? It’s real easy. Start by saying, “I am a social marketing expert”. Say it again, this time a bit differently “I am a social […]
Ms.Krishnan spends as much time on her laptop as she does with her daughter’s homework. What she does not have time for however, is watching TV at a stretch. Which is why she isn’t aware of the new flavoured yogurt in town. But the loss is definitely not hers. Ms.Krishnan is a case in point. […]
Integrated Marketing Communications has been around for over two decades and is continuing to evolve in practice. It was born in the early 80s’ because of the increasing focus on brand building, as marketers scrambled at garnering market share to achieve leadership, in an undifferentiated and cluttered market. Brand building entailed the full suite of […]