Two+ years of posting on LinkedIn.What changed, what stayed, and what’s fluid. In June 2023, I wrote an article reflecting on six months of posting almost daily on LinkedIn. At the time, it felt like a mildly obsessive experiment. It’s December 2025 now. I’ve posted a lot more since then. Consider this as an update […]
It has been six months since I started posting daily on LinkedIn, except for the weekends. It started out as fun, became a bit stressful along the way, and has become a habit of late. So, what have I learnt till now on this journey? It started on a lark. I was reading a lot […]
Three seismic events happened in the Indian advertising world almost simultaneously in this last one week. Firstly, Ogilvy celebrated 75 years in existence globally. Next, Omnicom decided to bring all its creative agencies, BBDO, DDB and TBWA under one holding entity in India called Omnicon Advertising Services. And finally, as of last evening (India time), […]
Did you know that English may be the most spoken language on the planet at 1,132 million speakers. But it has 753 million non-native speakers compared to only 379 million native speakers1. In simple terms, for every native English speaker, there are two non-native speakers of English for whom English is not their primary language. […]
It’s complicated. I guess this is no different from most other fathers and sons, specially the elder son. Wonder if Freud had something to say about this? In the ages that mattered, I mostly fought with him, rebellious, questioning, never agreeing. And, by the time I mellowed, he was in a prison of his own […]
Much has been written about the wars and unseen enemies. There is the ticker tape at the bottom right of almost every screen. It keeps creeping up, slowly and then in intermittent bursts. It’s almost as if it is telling that there is no sense to decipher here. Pundits and influencers are jumping in. Doctors […]
(I must say, this is one horsey article.) The proverb goes, “You can take a horse to the water, but you cannot make it drink. Which got me thinking that this horse was, most likely, not thirsty in the first place. And if was adequately thirsty, all you need to do is to take it […]
Caveat Lector: This is not a post on marketing, brand, advertising or media. Finally, it’s 2021, the beginning of a new year. It is also that time of the year that heralds the associated pressure of new resolutions. This even more so after all the lockdown learnings that humanity has had over the last nine […]
It was the summer of 2005. It was also the summer when I escaped death. I was 37 years old, a regular drinker and a chronic smoker. I blamed these habits on my work pressures. No surprise, I landed up with an acute asthma attack in the ICU. After ten days there, with the help […]
This is a story of the year and a half just gone by. Sometime in April 2014, I had moved to Kuala Lumpur as the National Planning Director of Geometry Global (a division of Ogilvy & Mather). I was in charge of a team of three strategists who were responsible for communications strategies for all […]